Identity design for Vestar Global, a visionary financial advisory firm, utilizing advanced technology to help its clients make the best financial decisions. The company's goal is to make financial advice, coupled with technology, approachable. The logo has a strong, bold V mark which evokes trust, growth and success. The symbol combined with its color scheme conveys the impression of a company which is professional and committed with a powerful sense of forward momentum, transformation and change. The mark seeks to visually encapsulate the genesis of the company name.( Vest "to entrust, invest, trust) The geometric shape of the logo connotes strength and straightforwardness.